From modest beginnings in 1943, today Bitar Group is growing more & more. With a MBO system that allows each division and investment center to be independent while adhering to group policies and procedures, a TQM system that defines projects cultures and customer satisfaction, and an IT and communication setup that facilitates monitoring and strategic planning, Bitar Group is geared for long-term future growth.
In less than 80 years, keen entrepreneurial skills transformed this family business into a multinational and now, after 75 years of evolution, Bitar Group continues to surge forward.
Tawfeer 12 Supermarket chains.
We launch our own chain of discount shops, Euroland, with everything from toys to electronics, gifts, and glassware. This formula as the direct importer and final retailer sparks even more success and by the end of 2018, Bulgaria boasts 100 Euroland shops
Our vertical expansion into packaging prompted the creation of our own brand, Deroni. Today Deroni is number 1 in the Romanian and Bulgarian markets
We are now present in 5 countries with decent market share.
Hilal’s sons Rashed and Rami join, restructuring and changing direction
We expand into Romania
Late 1995s Annual sales reach 300 million USD and we venture into production for the first time via the largest rice mill in Eastern Europe which we open in Romania
We expand into Bulgaria
Our first venture into the international market begins by penetrating the highly competitive and challenging market in Egypt
Hilal Bitar becomes a leading food importer
Rapid sales increases solidify Bitar’s local market position
Hilal Bitar launches a small company at the age of 22 to supply Beirut and its surroundings with grains and conservatives.
Mission & Vision
Our mission is to nourish life: to support and protect the well-being of consumers through high quality standards, innovation, research, and daily products that help them get the most out of life.
Our vision is to become one of the top traders and producers: an international holding with presence in several continents and countries. One team one family we grow together we want our team to feel like they are growing with the group.
We perform and deliver results
Always guaranteed, without compromise
In the way we communicate, work, and build long-term work relationships
Self-empowerment and achievments drive us
We assume responsibility and act responsibly
Our philosophy is that growth is the key to being competitive